The $30K Door: How One Tiny Offer Sells Your Biggest Engagement

Most consultants think a "gateway offer" is just a discount or a discovery call. It's not — and that's why their sales cycles drag on for months. In this live, I'll walk you through the story of a fractional CFO who closed a $30K engagement in half the time because the prospect had already paid her $497 to experience her thinking. We'll cover the three jobs a real gateway offer has to do, why "strategy session" is the worst name you can give yours, and a five-question template you can use to sketch your own before we wrap. Bring a blank doc.