The Third Door: How to Access B2B Decision-Makers Without Cold Outreach

Most B2B sales advice assumes you already have access to the decision-maker. You don't. They're protected by assistants, procurement, overloaded calendars, and vendor fatigue. In this session, I break down the three ways into any room, and why the one nobody teaches (the Third Door) is the one that actually works when you don't have an existing in.
You'll learn:

• The 3 doors into any B2B relationship: Front Door, VIP Door, and the Third Door
• Who holds Third Door access, and how to map your own
• Why most B2B offers are too big for a first engagement, and what a Gateway Offer looks like instead
• How to turn niche communities into a trust-building channel instead of another place to pitch

If you're a solo consultant or B2B service provider trying to reach decision-makers without relying on cold outreach, this one's for you.

Join live and bring your friends. At the end, we'll go through your questions live.