Employer branding strategy for an unconventional tech start-up

In July we're talking to MassMutual Romania, a tech start-up that's new on the Romanian market and had to start from scratch. Let's hear from them how they did it.

We'll be speaking to Ioana Vişa, Employer Branding and Recruitment Marketing Specialist at MassMutual Romania. She joined the company just a few months after MassMutual entered Romania, and she’s grateful to be part of creating the local brand story.

She has over ten years of experience in different areas of communications and solid marketing background in IT, advertising, and management technology companies. She has proven expertise in project management, employer branding, event coordination, external and internal communications, social media, and CSR campaigns.

Ioana believes in surrounding herself with people who understand that success comes only by relying upon and supporting each other. She believes in making communication a priority, thus being able to create longstanding partnerships built on solid foundations.

Ioana loves the sea and spending time outdoors and is passionate about protecting the environment and all living beings.

Come join us on Thursday!