Content Strategy 101, with Hilary Marsh

Content is the way your organization’s work manifests itself in the world. Therefore, it's how you show the value you provide to your audience. Join content strategy expert and thought leader Hilary Marsh to learn what content strategy entails and how it will help your organization thrive.

We'll start with introductions to get to know each other, and wrap up with some time for questions and conversation.

About Hilary
Hilary is the founder and chief content and digital strategist at Content Company, Inc. She has extensive expertise in content strategy, content management, and web operations, leading multidisciplinary digital projects spanning web, social media, and e-communications for associations, nonprofits, and corporations in multiple industries. An experienced strategic communicator, Hilary has created digital strategies, developed content strategies and management plans, managed social media guidelines and channels, built e-newsletter programs, written digital content, helped organizations choose content management systems, and more.

Hilary's experience includes:

• speaking at at numerous national and international conferences, including Confab Content Strategy Conference, Content Strategy Forum, and the IA Summit
• developing and teaching the first graduate-level content strategy courses for Kent State’s Online Masters Program in User Experience Design and has going on to teach in the content strategy graduate program at FH Joanneum, at the University of Strasbourg, and for the Society of Technical Communication
• Owning the 1,100-member Content Strategy community

Join us in person or online
We'd love to meet you in person at 5975 S. Quebec Street in Centennial, or you can join on Zoom. To get the Zoom link, please register at https://udenver.zoom.us/meeting/register/tZ0tde6vqTgrG9FAZWR-i4RVTwmtcnzeIE7w. (Your email won't be saved or used for any purpose other than sending you the link.)