The AI-driven Business

The adoption of AI is accelerating in all areas of economic activity - in all verticals and across consumers, public and private sectors. In this event we will discuss key success factors in AI adoption, we will deconstruct AI jargon using plain language, and cover numerous use cases in full production across all verticals.

About the speaker:
Carlos Escapa is Executive in Residence at Across Legal in Barcelona Spain. He has held various roles at Amazon Web Services and Meta AI in Silicon Valley, where he specialised in the development of industrial alliances and global go-to-market ecosystems. Prior to that he was co-founder and CEO of VirtualSharp Software, with a successful exit to Unitrends Inc (Insight Venture Partners). Carlos has an MS from Virginia Tech in Computer Science, and a BS from Illinois State University. He is a guest lecturer of Innovation and Artificial Intelligence at Berkeley-Haas, ESADE and IE.

About his book The AI-driven Business
AI is no longer optional. Companies that integrate it strategically grow up to 650% faster than those adopting it tactically. Yet most business leaders struggle to move beyond pilots and proof-of-concepts. The gap between AI potential and AI reality remains vast.

This book bridges the divide between technical AI and business strategy. Drawing from 60+ case studies and proprietary frameworks developed through training 1,400+ executives at ESADE, it offers a rigorous yet accessible guide to leading with AI—moving beyond the hype and into actionable transformation.