How to Succeed in a Rent-Controlled Market ( BAMM)

Rent control isn’t going away in the Bay Area.

It’s spreading. New caps just passed at the ballot box, some tied to a fraction of inflation, while insurance, labor, and debt costs keep climbing. So how do you make the numbers work when your rent growth is capped and your expenses aren’t?

Michelle Jeong is a local operator who does this every day. She’ll break down how she underwrites deals when revenue upside is limited, where she’s finding margin when rents can’t carry the load, and why rising costs and regulation are pushing motivated sellers into the market right now.

We’ll cover:

• Underwriting deals when rent growth is capped below inflation
• Managing insurance, maintenance, and operating costs that keep rising
• Capital improvement pass-throughs and other tools owners still have
• Turnover, tenant relations, and staying compliant with local rent boards
• Where the acquisition opportunities are as owners rethink their holds

Whether you already own in a rent-controlled city or you’ve been avoiding them altogether, you’ll walk away knowing how experienced operators actually make these buildings PROFITABLE!

ABOUT Michelle Jeong:
Michelle Jeong is native to the Bay and founder of FIRE Capital - a commercial real estate investment group whose mission is to balance Purpose, People and Profits. Her team acquires existing Class B multi-family properties to renovate and create greater value. Leveraging a unique
"People First" approach, her group’s focus is to offer safe, clean and affordable housing for working families while providing strong financial returns to our partners.

FIRE Capital has over $100M AUM and holds partnership interest in over 1000+ units across seven states throughout the South, Midwest and the West coast. Michelle has over a dozen years of experience providing debt & equity solutions to commercial real estate investors. These holdings
also include Affordable Housing, residential & mixed-use properties.

Prior to real estate, Michelle worked in Tech focused on new product/service offerings; strategy, marketing and international business development. She has worked with some of the largest companies in the industry.

She holds an MBA at Dartmouth, Tuck School of Business; an MA in International Economics at Johns Hopkins; a BA in Political Economics at UC Berkeley

FIRE Capital Social Media links below:
Facebook - https://www.facebook.com/investingwithfire
LinkedIn - (personal) https://www.linkedin.com/in/michellejeong
(business) https://www.linkedin.com/company/investingwithfire

ABOUT BAMM
Whether you're an active or passive investor, new or experienced, this event is designed to help you RAISE CAPITAL, network, learn, and find opportunities in multifamily, mobile home parks, RV parks, self-storage, and more.
✅ Round-table discussions on market trends, investment strategies, and deal flow
✅ Connect with investors, operators, and industry professionals
✅ Gain insights and discover opportunities to grow your portfolio

📍 Location: Norm's Place (356 Hartz Ave, Danville, CA 94526)
📆 When: Tuesday, December 15th from 5:30pm to 8:30pm.
5:30-6:30: Casual Networking
6:30-6:45: Group Introductions
6:45-7:30: Speaker
7:30-8:30: Casual Networking

Come ready to engage, share, and build relationships—many investors have found partners and deals through BAMM. See you there! 🚀

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P.S. Huge thanks to our sponsors who allow us to enjoy the upgraded experience at Norm's!

Ali Nasir and Daniel Nguyen with Rise360 Ventures
Jim Gallup with US Bank
Neil Wahlgren with MAG Capital Partners
James Callejas with 1031 IPX
Matt Moore with Camaplan
Jake Knight with Conventus