Edwin Li | UX R&D to Optimize Worldwide Sales Support Web App | BayCHI
Details
Light dinner served at 6:30pm PT. Feel free to bring your own if you prefer. We strive to support both in-person and remote attendance, so we'll also fire up the Zoom at that point to support virtual socializing.
Abstract
The design and performance of a critical internal sales support app used worldwide were drastically limiting productivity. UX was added to the team with the mission to create a new version of that app to remove the roadblocks and make it “easy to use.”
This talk will trace that project from UX research to final design, discussing the process, challenges, techniques, holding space for creativity, trade-offs, and designs from the journey.
Bio
Edwin is an Experience Designer with an MS in Cognitive Science from UC San Diego and 22 years of experience designing web applications (including IaaS, SaaS) for Fortune 500 companies in enterprise networking, healthcare, and consumer industries, including Juniper Networks, Intuitive Surgical, Equinix, and Knight Ridder New Media.
On design teams small and large, he drives for a deep, shared understanding of users’ hows and whys amongst the product, design, engineering, and other stakeholder teams. He aims to collaborate with everyone to identify the most important problems to solve and to inform and define requirements for the best solutions.
Location
Maker Nexus
1330 Orleans Dr
Sunnyvale, CA, 94089
Stream On YouTube
See the videos on our channel:
https://www.youtube.com/@baychisanfranciscobayareaa767/videos?view=0&sort=dd&shelf_id=1
For more info: https://baychi.org/calendar/20251111/