BTYD and other stories about estimating customer lifetime value

In this talk Mick Cooney discusses his exploration of the Buy-Till-You-Die approach to estimating customer lifetime value. He describes his misadventures in trying to build these models in Stan, while also teaching Bayesian statistics and Stan.

This tale of woe features all the issues he encountered along the way, how he worked around his (self-imposed) constraints, and what his plans for the future are.

While not working in insurance, Mick likes long walks on the beach, saving the world one i.i.d. sample at a time, and has been statistically proven to make bad tea.