The Best Ways to Work with PR Agents on Wine and Food Stories

You've heard about press trips to wine country, media lunches at fabulous restaurants, and interviews with fascinating chefs and winemakers, and wonder: how can you get in on those writing opportunities?

Welcome to the world of the PR Agent, the go-betweens for hospitality companies and the media. They're the people who will connect you with the people you want to write about.

BCATW is thrilled to present Leeann Froese, co-owner at Townhall Brands to speak to us, and learn from you, about how to work with PR agents to create the kinds of wine and food stories that publications want.

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About Leeann

For the past 18 years, Leeann Froese has worked with Canada’s best-known wineries (yes, she helped them earn that distinction) to dream, shape strategies, and communicate key messages. Her success in generating publicity for her clients would translate to a bookshelf filled with press clippings. She knows how to find, craft, and share clients’ stories.

Town Hall Brands is a Vancouver-based full service agency that specializes in wine, food, and hospitality. As the company’s co-owner and ‘air traffic controller’, Leeann’s role is to oversee a team of eight, and to develop and oversee brand strategy for clients. She is a bonafied #winelover (as the organization’s official ambassador for Canada), and is a member of the BC Chapter of Les Dames d’ Escoffier, a society of professional women supporting women in careers related to wine, food and hospitality.

Find Leeann online at @leeannwine (http://twitter.com/leeannwine) or @townhallbrands (http://twitter.com/TownHallBrands)

About BCATW

The BC Association of Travel Writers promotes, encourages and supports B.C.-based travel journalists, bloggers and videographers. We do this by:

– presenting a platform for our members to network in the common cause of promoting the profession.

– maintaining a policy of ethics, honesty and excellence of work in dealing with the media and the industry.

– upholding the principle of producing proper material for clients in return for complimentary courtesies and press trips offered by the industry.

– disseminating information and potential markets with the membership.

– providing educational and experiential opportunities to help members improve the professional skills and contacts needed to succeed in the ever-changing marketplace

Become a Member of BCATW (http://bcatw.org/become-a-bcatw-member/)

About our new venue

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BCATW Meetups are now held in the bright, shiny conference room of Big Rock Urban Brewery at 4th Avenue and Alberta Street in Vancouver where there's a full bar and kitchen service to sate your dinnertime needs.

Stay afterward for more drinks and musical entertainment!

Please RSVP now for this Meetup, but as usual, please respect the RSVP process by cancelling promptly if you are unable to attend.