Eventprofs - October

October is one of my favorite months, time for the leaves to turn and the fire to go on! It's also a great month to brush up on your skillset and what better way than to join us and learn how to sell out your next event.

We have two stellar speakers for you to help you do just that! Our first speaker is the incredible Emily Ross, founder of Inkvine Consulting and one of the top ten marketers in Ireland.

Our second speaker of the evening is Mark Scully founder of Learn Inbound (more information coming soon!).

Featured Venue:
Aviva Stadium - Back in the CORPORATE BOX!

Join us to gain new insights and ideas for your own events or community, make new connections and meet other community builders & event professionals.

As always there will be some drinks and nibbles to welcome you, plus we will go to a local pub afterward to continue the conversations.

Register as soon as possible to avoid disappointment, as numbers are VERY limited. We look forward to seeing you all on the 13th of June!

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Agenda:

• 6:00pm - Doors open with drinks, nibbles, and networking.

• 6:30pm - Emily Ross - Founder of Inkvine Consulting

• 7:10pm - Drinks, nibbles, and networking.

• 7:30pm - Mark Scully - Learn Inbound

• 8:00pm - Wrap up & local bar for more drinks and networking.

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Talks:

Emily Ross - How to sell out your event with Email marketing.
Seem's simple right? Building your database and keeping them connected is critical to get, maintain and grow sales. In this unmissable talk learn the fundamentals in how to communicate with your community through email marketing and get them to take action.

About Emily: Emily Ross is a technologist, writer, speaker and entrepreneur. She is founder of Inkvine Consultants. She has held a number of senior roles over the past 15 years with the likes of WhatClinic and UNICEF Ireland. As Marketing Director of WhatClinic, she helped increase non-brand organic traffic by 5 million over a four year period. AT UNICEF, she managed world-class partnerships with IKEA, Aer Lingus and P&G. She holds multiple qualifications in Marketing, PR, Event Management and Analytics. The first company she founded was an experiential marketing firm called Brightspark, providing high risk, high impact additionals to the corporate events and film sector.

Mark Scully - The Pains and Challenges of Building An Event From Scratch With Zero Budget

Extending early bird tickets, running 'Flash Sales', changing the seating layout of rooms, giving away “complimentary” passes, and using hyperbolic messaging in marketing campaigns. They’re all tactics that event planners of all levels are guilty of using to position their conference a success, but with new events popping all the time, it's becoming more difficult to stand out in this saturated industry.

In this talk, Mark will share his experiences from running 50 events over the past 5 years: what has worked, had mediocre success or tragically failed, and what you can do to build a brand and community your audience will grow to love.

About Mark - Mark Scully is an Inbound Marketing Specialist and founder of Learn Inbound, a digital marketing training company based in Dublin. He’s on a mission to help marketers improve their knowledge of digital marketing by working with leading experts to share actionable tips, tactics, and strategies at a series of monthly meetups, an annual two-day conference, and advanced classroom-based training courses. Over the past five years, he has built Learn Inbound into an internationally recognised brand that has hosted more than 50 events, with over 5,000 marketers attending from more than 25 countries.

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