Growing your business through innovation and communications

People everywhere are feeling incredible amounts of physical and psychological stress due to increased work demands, family obligations, and even social media pressure. This has become so widespread that many companies have now begun to tweak their core offerings to help their customers lower stress in their lives in unique and interesting ways. Are you taking advantage of this untapped desire in your business growth strategy? In this session, Will Leach, author of the best-selling book "Marketing to Mindstates" will discuss this new growth opportunity and how you can use psychological mindstates to tap into this psychological desire to meet this subconscious need and expectation in your business.