Peking University MBA Lecture: Strategy in Uncertainty

As companies are facing more and more dynamic and complex environments in which they have to make their strategic decisions, the applicability of traditional strategy concepts might be challenged. Companies might find it hard to anticipate the future and, therefore, find it harder to define strategies and to sustain their success. This session aims at highlighting how strategies can be developed to shape a company’s path to success, given the presence of dynamic, complex, or – simply speaking – uncertain environments. Beyond a better understanding of various environmental conditions, which might cause such difficulties, it will also illustrate specific tools to overcome those obstacles.
BiMBA of National School of Development at Peking University invites you to join us for a lecture in strategy. Prof. Martin Weiss from BiMBA’s partner school Vlerick Business School will give his understanding of the strategy in uncertainty.

19:00-19:15 MBA Programme Introduction
19:15-20:00 Strategy in Uncertainty
20:00-20:20 Q & A
20:20-21:00 Networking

[About BiMBA at Peking University]
BiMBA of National School of Development (NSD) at Peking University, established in 1998 by Prof. Justin Yifu Lin (former Chief Economist and Senior Vice President of the World Bank) and his colleagues, is the first Sino-foreign MBA programme in Beijing approved by the Chinese government. It is a joint educational venture between the NSD at Peking University and its global partners. BiMBA has been running a joint international MBA programme--Peking University-Vlerick Business School MBA since 2008.

[About the Speaker]
Prof. Martin Weiss
Martin Weiss is a Professor of Strategy at Vlerick Business School and the Program Director of the Fulltime MBA programme. Before joining Vlerick Business School, he was an Assistant Professor at the Chair of Management at the University of Erlangen-Nuremberg, where he also obtained his PhD. Before his academic career, he was working as a strategy consultant for firms such as Roland Berger and McKinsey. Ever since he joined academia, he has been working together with companies around the globe as trainer and coach in the areas of strategy, financial management, and consulting skills. In his research, he focuses on corporate level strategies and on developing strategies in uncertainty.

Teaching portfolio:
Business and Corporate Strategy, Behavioral Strategy, Finance and Performance Management, Consulting Skills, Communication Skills

[Registration]
Free Entrance.
To attend, please reserve a ticket here (https://www.wjx.cn/jq/35924795.aspx) for yourself and any guests you wish to bring with you before 23:59 on Sunday 24 March 2019.

[Contact Us]
Tel: +86-10-62754800
Email: admissions@bimba.pku.edu.cn
Website: en.bimba.pku.edu.cn