SEO for Wordpress: Keywords, Plugins, and Algorithm Updates

In this talk for WordPress users led by Sam Sarsten, we'll cover the essentials of SEO, starting with a general definition and the importance of keywords. Attendees will learn about different types of SEO, including national, e-commerce, and local, with a special focus on optimizing WordPress sites. We’ll cover the best plugins for SEO, effective keyword research techniques, and how to choose primary keywords. Additionally, we’ll explore recent algorithm updates, including the Helpful Content Update (HCU) and the recent algorithm, to ensure your strategies are up-to-date and effective.