Go-to-Market in the AI Era: How to Stand Out When Anyone Can Build

AI has made it faster than ever to build a product. It has also made it faster for everyone else. When a competitor can copy your features in a weekend, what sets you apart is how well you go to market: who you serve, how clearly you explain why you’re different, and whether people trust you enough to buy. In this session, award-winning founder and brand strategist Daniel Francavilla shares how founders can build a sharp go-to-market plan for a crowded AI market. Bring your questions for the live Q&A.
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❯❯ RSVP now at https://fi.co/e/409002/meetup to get your link and join us live!
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❯ What You'll Learn:

• Define a customer so specific that your messaging almost writes itself
• Turn your own expertise into content that builds your brand and drives demand
• Use AI to speed up research and content, without sounding like everyone else
• Pick one or two channels and test your launch with small bets before you go all in

❯ Featured Speaker:

• Daniel is a Certified Brand Strategist and a professor at OCAD University. Through his studio, Clarity Content, he helps founders and leaders turn their expertise into content that builds their brand and drives demand. He founded his first agency in 2013, which was acquired in 2021, and led brand strategy there until 2024. In 2026, The Peak named him one of its Emerging Leaders for Entrepreneurship. He is a member of the Canadian Marketing Association and RGD, and founded The Good Growth Company and the nonprofit ACCESS.

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❯❯ Don’t miss this live, interactive online event packed with valuable insights! RSVP now at https://fi.co/e/409002/meetup to get your link and join us live!