UX & Marketing Aligning Design Goals with MRK Goals and Business Goals

Lets meet for a contest in eloquence

Admission starts 6:30 pm
Talk and panel start at 7:00 pm

Lightning Talk: Sascha Brossmann-
'Turning companies into experience orchestras'

Q&A + Open ( Audience ) Panel Discussion-

Speaker/Panelists:

Marcus Podorf - Integrated Marketing & Branding Specialist-

Sascha Brossman-Product Design/Innovation Lead-

Moderator- Lanei Lee

Venue is sponsored by Motionlab
Coworking & Makerspace in Berlin/Treptow

Unfortunately, the term UX isn't well understood in Marketing. And UX fails to acknowledge Marketings priorities and directives. Marketers persuade and seduce buyers while UX Designers serve users. But are these two concepts really repelling?
Is it true that Marketing only makes promises while UX delivers?

Marketing and UX need to build a strong working relationship to succeed in their respective domains. While their overall roles may be different, they also complement each other and share many of the same processes- Both are powered by Research and Analysis for example.

We’ll talk about ways Marketing and UX can come together to serve the common business goal. We hear about Marketing concepts like brand messaging, awareness, Net promoter score and other cool stuff. And you'll learn how to make a strong case while talking to Marketing.

Everything we do sends a message.

We take photos to post them on our event sites.