Solving Business Problems with Bayesian Modeling by Thomas Wiecki (PyMC Labs)

We are happy to welcome Dr. Thomas Wiecki (CEO @ PyMC Labs) for a presentation on solving real-world business problems with Bayesian Modeling.

Special thanks to HelloFresh for hosting this event!

Speakers:

Dr. Thomas Wiecki, CEO @ PyMC Labs (pymc-labs.io)

Timetable:

18:45 – doors open / socializing
19:00 – welcome
19:15 – talk
20:15 – Q&A
20:30 – socializing
21:15 – end

Title:
Solving Real-World Business Problems with Bayesian Modeling

Abstract:
More and more industries are embracing Bayesian modeling as a tool to solve some of the most advanced data science problems. But while there are many success stories published in academic research, relatively little is known of how Bayesian modeling can be effectively used to solve real-world business problems.

In this talk, I will explain why Bayesian modeling is so powerful in a business context. Inspired by real-world problems we encountered at PyMC Labs, we will look at Media Mix Models for marketing attribution and Customer Lifetime Value models and various hybrids between them.

Bio:
Dr. Thomas Wiecki is a co-creator of PyMC, the leading platform for statistical data science. He's the CEO and founder of PyMC Labs -- the Bayesian consultancy.