People are more likely to build a personal relationship with products that tell a unique story. We love to learn about the origins of a product or how it is able to change the lives of customers.
Talking about the holistic concept of User Experience (UX), it thus seems to be clear that storytelling plays an important role.
For our next Meetup we hand-picked two speakers that have experience in both design and storytelling:
• Daniela Roessler (https://www.linkedin.com/in/danielaroessler/), Creative Director @ JUNIQE
• Jasmin Schreiber (https://www.linkedin.com/in/jasminschreiber/), Social Media Lead @ Startnext (talk in German)
In their talks, the speakers will give us insights into their design approaches and projects they have been working on. Of course, you will also have the chance to ask questions.
7.15pm - doors open
7.30pm - start
9.00pm - networking
BTW: We will have delicious Açai berry drinks by LIMAI (https://www.limai.de) <3