Behavioral Econ 101

Have you heard about behavioral economics but aren't sure how to applies to you? Behavioral econ can help you understand your users and how to make your product more effective.

For this meetup, we'll start with the basics and move to practical techniques you can use in your product. Here's the idea:

• Learn what behavioral economics and its cousin, the psychology of judgment and decision-making
• See how it's lessons are already being applied in consumer products from the Jawbone UP to Clocky (the rolling clock ;)
• Understand how habits fit in, and when they can smooth the path to action
• Find out how to identify behavioral obstacles your users face, and how to overcome them

This talk is about how to help your users take action, using the best research out there on decision-making, and how it's been applied in the real world.

Zarak Khan and Steve Wendel, two of the organizers of Action Design DC will be presenting.

As always, we'll start at 6:30 with networking and food. The presentation will go from 7-8.