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Register and learn more at www.designforaction.org:

On October 14th, the Action Design Network will bring together leading practitioners and researchers at the cutting edge of applied behavioral science -- developing the products and insights that improve people's lives.

Attendees will learn how to apply behavioral economics and psychology to large-scale consumer products: enabling their users to exercise more, become more energy efficient, save for retirement, and more.

We anticipate 300 attendees, drawing on the Action Design Network's existing membership base and other like-minded entrepreneurs, designers, product managers, researchers, and data scientists.

We'll send out a call for proposals speakers for the semi-programmed track. Speakers in the programmed track include the behavioral designers at AirBnB and Jawbone and behavioral researchers from Harvard and Yale.

Register online at www.designforaction.org.

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