NPR, Podcasts and Habitual Listening: Why Do We Tune In?
Details
As a product designer and user researcher for NPR, Scott Stroud studies how and why users listen in order to design effective audio experiences.
When people tune in to public radio or subscribe to podcasts like NPR’s Invisibilia, what keeps them coming back as regular listeners? How does NPR design products to build fulfilling relationships with its audience?
On December 8th, Scott will cover:
• NPR’s approach to user research and behavioral design
• How a tentative research insight may evolve from an assumption to a hypothesis to established patterns and principles
• Connecting a news organization’s ethics guidelines with product design
• Maintaining a focus on fundamental human needs while meeting real project milestones
About Scott: Scott Stroud is NPR's lead user experience strategist and is currently architecting a new audio player for NPR.org. He guides NPR through major product design challenges using Agile, Lean UX and behavioral design methods.