Do the thing! with author Erin Laverone

Why do people struggle to follow through on what they know they should do—and what actually helps them change?

In this talk, Erin Laverone—habit coach, behavioral science educator, and co-founder of The Habit Coach Professionals—shares the behind-the-scenes journey of writing Do The Thing, and the real-world insights that shaped it. From the messy, nonlinear writing process to the distilled frameworks inside the book, this session bridges theory and application for anyone working to influence human behavior.

You’ll explore a practical breakdown of the Habit Loop, and walk through a Behavior Change Field Guide designed to help coaches, product builders, and behavior designers move from insight to implementation.

Whether you're designing for behavior change or simply trying to better understand it, this talk will leave you with actionable tools—and a sharper lens on why behavior is so hard to change in the first place.

Bring your questions—there will be time for Q&A.

Order a copy of Do The Thing on Amazon and bring it with you to get it signed!

WHAT IS BESCY
We are Bescy (Behavioral Science + You) https://www.bescy.org/
Every month, we gather to discuss all aspects of designing for behavior change. Join us for lively discussion, networking, presentations, workshops and more!

Be sure to:

• RSVP
• Put this event on your calendar
• Invite friends!

Premier Sponsors:
LIVE NEURON LABS - [www.liveneuronlabs.com]
Large-Scale Behavior Change for Good

STATION AUSTIN:
Thank you to Station Austin for sponsoring Bescy Austin. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.