Let's talk about the Fogg Behavior Model

If you've researched or worked in behavior design, you've probably come across the Fogg Behavior Model, developed by Dr. BJ Fogg at Stanford. It's been used both by leading app developers and by individuals to increase positive behaviors.

But what is it? How does it work? And how can you apply it in your work or personal life?

In this meetup, we're going to provide an introduction to the model and some examples of how it can be applied, followed by a group discussion.

(Please note: this is a brief introduction to the model. If you're interested in training on the Fogg Model, click here)
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Every month, we gather to discuss all aspects of designing for behavior change. Join us for lively discussion, networking, presentations, workshops and more!

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