Analyzing The Analytics - A Panel With Leading Web Analytics Providers

Do you want to understand the most popular web analytics solutions in the market? Learn about the strengths, weaknesses, and unique features of the web analytics market leaders with this panel event featuring representatives from Google Analytics 360 and Mixpanel. Become a knowledgeable data practitioner, get face-time with representatives of the solution you use, and take advantage of valuable networking opportunities with top players in the analytics field.

Agenda:

18:00 - Networking

18:30 - 19:45 - Analytics Solutions Panel

Livia Busseni, Mixpanel
Tal Baruch, Jellyfish, Google Analytics 360

19:45 - 20:00 - Audience questions

20:00 - 20:30 - Post-panel questions and networking

*Panel will be in English
*Pizza and beer will be served (kosher)

Livestream link: https://hangouts.google.com/call/Hx7txY8qSzgJgCBGZALUAEEI

What You Will Learn:

Professionals working with data often take their analytics solution for granted. In my talks with analytics practitioners, I have noticed a lack of familiarity with the spectrum of solutions available and how to get more information about them.

This panel event, featuring professionals from Google and Mixpanel analytics, will allow you to understand each solution's niche. You will leave with a greater knowledge of each analytics solution, empowering you to make informed decisions about analytics for your own organization, and enabling you to be a knowledgeable expert about the leading analytics players in the market.

See a partial list of questions to be addressed at the panel here. Please vote for the questions that should be asked. https://forms.gle/VR8HvN9rPregnSVD7

Panelists:

Livia Busseni, Head of Sales Engineering, EMEA & LATAM

Livia Busseni leads Sales Engineering organization for EMEA & LATAM at Mixpanel, and has 10+ years experience in software and consulting services, with extensive expertise in data analytics and digital marketing. Before Mixpanel, she worked for companies like Brighcove, PubMatic, ThisMoment and IBM.

Tal Baruch, Data & Analytics Director at Jellyfish (official Google Analytics reseller)

Over the last 6 years, Tal has been in the analytics industry, handling accounts from different verticals and complexity for clients from a wide range of sectors. As a Data & Analytics Director, Tal is a thought leader within Jellyfish, managing and designing data-based solutions, processes, and products with a global impact.

Featured Solutions:

Mixpanel - Over the past decade, Mixpanel has helped the world’s most influential startups and companies innovate and grow their businesses. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real time across web, mobile, and smart devices. Then they can use that data to improve their business and products.

Mixpanel serves over 26,000 companies from different industries around the world, including Uber, Samsung, Twitter, and BMW. As the #1 analytics and engagement solution, Mixpanel's mission is to increase the rate of innovation for the businesses they serve.

Google Analytics 360 - Google Analytics 360 provides the tools and support that teams need to get actionable insights from their data. With Google Analytics 360, teams can access advanced tracking tools in addition to all the standard Analytics features and reports.

Jellyfish is an international Google Marketing & Google Cloud Platform partner and certified reseller for technology, services, and training. We see ourselves as digital partners to all our clients, providing them access, strategy, creative, experience, technology, training, media and more. On our team, there are more than 1,000 experts across all digital domains that help major brands, agencies, and advertisers to define and implement better measurement and audience frameworks in the GMP platform.