Survey Design: Best Practices for Beginners

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This course is provided by Big Data Trunk for Stanford Technology Training Program but a limited few seats available to the public.

Students of this class may have opportunity to be considered for Internship with Big Data Trunk.

Program Description
Whether you’re collecting customer feedback, performing employee evaluations, or planning an event, the first step toward creating an effective survey is to brush up on the basics of survey science. Check out our resources for online survey tips and best practices to make sure your next survey is a success!
Learning Objectives:

• Why survey?
• How to strategically plan your survey
• Understand the best practices for survey design
• Review collection techniques to get the best response rate
• How to analyze, present and share the findings
• Determine which online tool is best for your survey

Topic Outline:
Planning

• Formulating the problem or question to be answered
• Determining the research approach
• Setting objectives for information collection

Design

• Choosing a collection method (Qualtrics, Google Forms, or SurveyMonkey)
• Tips for good visual design
• Types of questions/response alternatives
• Pretesting and pilot testing
• Pitfalls to avoid
• Good question test - is it clear, easy answerable, unbiased?

Collection

• Collecting responses
• Statistical significance

Qualitative vs. Quantifiable

• Improving response rates and retention

Analysis & Reporting

• Filtering and customizing results
• Sharing results

Date & Time:
3/25/2026 :9am - 12 pm PST
3/26/2026 : 9am - 12 pm PST