Get IBM Design Thinking Practitioner Certified - an Interactive Workshop

IBM Client Engineering invests in your digital transformation journey by delivering scalable business outcomes with a skilled, multidisciplinary squad and a human-centered approach. At the core of this human-centered approach is the IBM Enterprise Design Thinking methodology.

IBM Enterprise Design Thinking is a proven way to deliver better solutions, faster as acknowledged in the Forrester Total Economic Impact™ Study (2018) which states, 2X faster to market, 300% return on investment, and 75% increased team efficiency.

Attend this one day workshop to start your Design Thinking Certification journey with instruction from a Coach-Level Certified Instructor. After completion, participants will earn the Design Thinking Practitioner badge.

This in-person event is limited to the first 25 registrants.

| Agenda |
| ------ |
| 09:30 – 09:45 | Welcome and Introductions (15m) |
| 09:45 – 10:05 | Lecture 1: History of Design & Design Thinking (20m) |
| 10:05 – 10:20 | Lecture 2: Overview of Enterprise Design Thinking (15m) (Initial Activation Exercise) |
| 10:20 – 11:00 | Lecture 3: The Loop – Observe, Reflect, & Make (45m) |
| 11:00 – 11:10 | Break (10m) |
| 11:10 – 11:40 | Lecture 4: Observe – User Research Methods (30m) |
| 11:40 – 12:40 | Practices 1-3: Authentic Listening, HMW, Reflect: Empathy Map (1h) |
| 12:40 – 01:10 | Lunch (30m – Box Lunch Provided) |
| 01:10 – 02:00 | Practice 3 (Continued): Reflect – Empathy Map, Persona, Stakeholder (50m) |
| 02:00 – 02:45 | Practice 3 (Continued): Reflect - As-Is Scenario Map, Voting (45m) |
| 02:45 – 02:50 | Break (5m) |
| 02:50 – 03:20 | Lecture 5: Make – Ideation, Voting, Prioritization (30m) |
| 03:20 – 04:20 | Practice 5: Ideation, Consolidation, Voting, Prioritization Grid & Decision-Making (1h) |
| 04:20 – 04:30 | Final Playbacks & Closing (10m) |