How to Move Your Business Forward with Design Strategy

AI is changing how products are created, but it hasn’t changed the fundamental question of how to deliver optimal value to customers and achieve business goals. The answer lies in melding business strategy with compelling design. This presentation walks through the “Advance” framework and shows you how to do just that in 5 easy steps. Learn how this approach helped drive dramatic increases in customer satisfaction, radically improve usability, and establish competitive advantage through the power of design strategy.

Dean Barker is an executive, educator, and author. He is the Head of Government Solutions at Bold Insight and founder of Cogneza, a human-centered management consulting company. He was previously a Vice President at UnitedHealth Group (Fortune #5) where he built a 230-person in-house user experience design agency. He holds a B.A. in Business Management and M.S. in Software Engineering. He also teaches Human-Systems Engineering at Arizona State University. Dean recently published the book “Advance: How to Move Your Business Forward with Design Strategy.”