BIM and Augmented Reality Laboratory in London

This group is dedicated to the integration of BIM (Building Information Modeling) with augmented reality (AR) and other extended reality (XR) technologies, transforming the way architecture, engineering, and construction projects are conceived, designed, and managed. By overlaying three-dimensional digital models onto real physical environments, professionals can accurately visualize how building elements will interact before execution, detect conflicts or design errors, and optimize planning and coordination processes. This combination not only improves communication among multidisciplinary teams, but also increases construction efficiency, reduces costs and risks, and provides clients and stakeholders with an immersive experience that facilitates understanding of the project from its early stages through final delivery. Ultimately, the fusion of BIM with AR/XR represents a significant step toward the full digitalization of the AEC sector, transforming spatial design and strategic decision-making at every stage of a project’s lifecycle.