Name: Customer Segmentation for Better Marketing Masterclass (Free Online Event)
Start: 2025-11-19T16:00:00Z
End: 2025-11-19T17:00:00Z

**Customer Segmentation Masterclass (Free Online Event)**
Datacove are hosting an online seminar, open to all attendees and guests, on Wednesday, 19th November, 4pm–5pm.

**Description:**
Want to understand your customers better and tailor your marketing with precision? Join us for a free online masterclass on Customer Segmentation for Better Marketing — an essential session for anyone looking to turn data into smarter, more effective campaigns.

**In this session, you’ll learn:**

* An introduction to customer segmentation and why it matters
* The business benefits of effective segmentation
* How to get started — practical methodology and tools
* Real business case studies that show segmentation in action

Whether you’re a marketer, analyst, or business leader, this masterclass will equip you with the knowledge to identify, understand, and engage your audience segments more effectively. No coding or data science background needed - just curiosity and a desire to improve your marketing performance!

**Your Host:**
Laura Mawer, Data Science Consultant at Datacove
Laura, having transitioned from Education, possesses a knack for engaging and accessible storytelling. Her insatiable curiosity, fervent desire for profound comprehension, and an affinity for all things mathematical enable her to delve into data exploration and logically solve problems. She serves as the team's Python specialist, overseeing client projects from inception to completion, providing clear and comprehensive data insight in an easy-to-understand format. Furthermore, she leads the company's Python courses and hosts the local tech community BrightonPy.

**Event Details:**
Date & Time: Wednesday 19th November, 4pm–5pm
Location: Online – **[Join via Microsoft Teams](https://teams.microsoft.com/meet/3244680599712?p=UH7REQ1NLIXb6P6DPG)**
Cost: Free

Bring your questions — we’ll have a live Q&A at the end!

Laura Mawer

Sophie Desouza

Birmingham R User Group (R Programming Language)

Technology

Computer Programming

Programming in R

Predictive Analytics

Data Science

Big Data

R Project for Statistical Computing

Open Source

Data Visualization

Data Mining

Applied Statistics

Data Analytics

Irene

Mumin Bayoumi

yadav vishal

Adam Sharif

Andy Pryke

Alastair Sanderson

Ian Holliday

Customer Segmentation for Better Marketing Masterclass (Free Online Event)

Online event

Share

Customer Segmentation for Better Marketing Masterclass (Free Online Event)

Birmingham R User Group (R Programming Language)

Details

Members are also interested in