Introduction to Analytics and A/B Testing with Cobi Druxerman of Taplytics

We have all heard the famous Y Combinator phrase "Make something people want" but doing this is far harder than it sounds. If you've ever built a product you'll know how frustrating it is when someone tells you they love your idea, but when push comes to shove they never use it. Interviews, focus groups and surveys are useful, but they're biased and flawed. Analytics and A/B testing gives you an unbiased way to really understand what your users want.

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Led by Cobi Druxerman of Taplytics, this workshop will cover analytics and A/B testing for startups. The workshop is for anyone working on a new project and will help one to develop an understanding of where Analytics and A/B testing should fit in your toolkit.

Schedule

6:30pm - 7:00pm: Registration and Networking

7pm - 7:45pm: Lecture

7:45 pm - 8pm: Q&A

8pm - 9pm: Networking