Optimizing mobile development for speed and scale

Calling all mobile engineers, developers, and DevOps professionals! Join us in Paris for breakfast 🥐and the latest mobile DevOps insights!

Bitrise is bringing the mobile engineering community together in the Marais district of Paris for a deep dive into modern mobile app development.

Get expert insights from Bitrise, Accor, and Decathlon on using AI to boost efficiency, eliminate manual testing, and automate app releases.

Event agenda
8:30 AM – 9:00 AM 🥞
Breakfast and registration
Before jumping into dev talk, we’ll kick off the event with a delicious breakfast. Don’t forget to arrive with an appetite!

9:00 AM – 9:45 AM 🧑‍💻
5 hacks for shipping high-quality apps at breakneck speed (EN)
Speaker: Tamas Bazsonyi, Solutions Engineering Lead @ Bitrise

Building fast doesn’t have to mean breaking things. In this session, Tamas Bazsonyi, Solutions Engineering Lead at Bitrise, will share five high-impact techniques teams can use to streamline development without sacrificing quality.

Topics will include cutting build times through parallelization, automating release distribution, and integrating intelligent CI/CD management using mobile-native AI agents (MCPs). You’ll walk away with practical strategies you can implement immediately.

9:45 AM – 10:30 AM 🚀
Inside Accor’s rapid mobile release strategy (FR)
Speaker: Bertrand Magnien, Android Solution Architect, Accor

Accor is a brand that constantly pushes boundaries to exceed client expectations. Rapid feature releases and seamless app experiences are key to making that happen. So, how do they do it?

In this session, Accor’s Bertrand Magnien reveals his top tips for success, including how they run multiple parallel releases and build with every sprint to deliver tailored guest experiences at scale. He'll also dive into how they use the Bitrise API to streamline their mobile development workflows and stay ahead of the curve.

10:30 AM – 11:15 AM 📱
Scaling mobile excellence: Decathlon’s framework for maturity (FR)
Speaker: Gérard Paligot, Senior Staff Engineer @ Decathlon

Decathlon, the world’s largest sports retailer, is dedicated to delivering cutting-edge shopping experiences to customers. What's their secret to success?

In this session, Decathlon's Gérard Paligot will present the company's Mobile Maturity Matrix, a crucial part of their strategy for advancing mobile projects. He’ll explore the matrix's key pillars, how it is integrated into the company's structure, and how engineers use it to guide self-assessment and targeted growth. You’ll walk away with practical insights on how to define, measure and improve mobile maturity, as well as a framework for achieving success.

11:15 AM – 12:00 PM 🤝
Networking and the Bitrise Genius Bar
Stick around to get 1:1 technical support from the Bitrise genius bar or just connect with other mobile engineering professionals over coffee and croissants.