BizKnight Ep.7 | Unpacking the go-to-market strategy

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How it works?

• It's a 10 episode series on Product Management.
• Register for the BizKnight Product series.
• Receive invitation for every episode.
• Save to your calendar and attend.
• Take quiz after every episode.
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• Win and earn a reward.

About the topic

• Unpack the unconventional go-to-market motion of Global SaaS with real-life stories from Freshworks and understand the winning strategy of doing global SaaS products for small and medium sized businesses. Understand common pitfalls in Product led Growth and how to build a global business in the red ocean market.

About the speaker

• Senthil Kanthaswamy is the Product Leader at Freshworks who is heading the business unit (Engineering, Product, Design, Marketing, Sales & GTM). Senthil has built the team from early stages and scaled it to achieve important product and revenue milestones. Senthil has great expertise in Product Strategy, Go-to-market Strategy, Growth Planning, Product Management etc.
• Senthil is the founder and COO of Frilp.com (which was acquired by Freshworks), an IIM Ahmedabad incubated company. Senthil was instrumental in making it part of top 25 hot startups in world.
• Senthil has been awarded with the Stanford University Rajeev Motwani Young Entrepreneur Fellow.

Event mode
Online zoom meeting