Finding Your True North - Personal Branding & Staying Relevant
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Finding Your True North
Personal Branding & Staying Relevant in Your Creative Career
In the fast-changing world of design and marketing, staying relevant is all about knowing who you are and what you stand for. In this session, we’ll explore how to apply the same principles we use to build great brands to the most important brand of all: our own.
Through honest stories, practical steps, and a few laughs along the way, Paul breaks down what it means to find your True North. Your inner compass of purpose, values, and vision that keeps your creative career aligned and authentic. You’ll learn how to define your personal brand, communicate your value, and build lasting relationships that drive opportunity and trust.
Whether you’re an agency leader, freelancer, or in-house creative, you’ll walk away with a plan to brand yourself with authenticity.
Located on Main St, near downtown Boise. Refreshments will be served.
Starting Your Creative Career Series
This is PART ONE in a 3-Part series, spanning over the next 5 months.
Part 2, February 2026: Finding a Creative Job
Part 3, April 2026: How to Start Your Own Business with Aaron Day
