**Finding Your True North**
**Personal Branding & Staying Relevant in Your Creative Career**

In the fast-changing world of design and marketing, staying relevant is all about knowing who you are and what you stand for. In this session, we’ll explore how to apply the same principles we use to build great brands to the most important brand of all: *our own*.

Through honest stories, practical steps, and a few laughs along the way, Paul breaks down what it means to find your *True North.* Your inner compass of purpose, values, and vision that keeps your creative career aligned and authentic. You’ll learn how to define your personal brand, communicate your value, and build lasting relationships that drive opportunity and trust.

**Whether you’re an agency leader, freelancer, or in-house creative, you’ll walk away with a plan to brand yourself with authenticity.**

Located on Main St, near downtown Boise. Refreshments will be served.

**Starting Your Creative Career Series**
This is PART ONE in a 3-Part series, spanning over the next 5 months.
Part 2, February 2026: Finding a Creative Job
Part 3, April 2026: How to Start Your Own Business with Aaron Day

Aaron Day

Paul Carew

Boise Graphic Design Group

bgdg

Covers Meetup.com subscription fees and appetizers at 10 Barrel Brewing.

White Whale Web

Provides meeting venue at their co-working space on Main!

Boise Main Co-Working Space

Founder Paul Carew is speaking at our December meetup!

The Trust Department

Provides media services, speaker for October meetup (Marco)!

Intracon

David Bridgeman (owner) presented at the August meetup - thanks!

Pink Robot Studios

Career & Business

Graphic Design

Marketing

Web Design

Advertising

Logo Design

Branding

User Experience

UI Design

Product Design

Print Design

Paul Carew is a seasoned brand strategist and creative guru. Paul is the founder of The Trust Department, a Boise-based creative agency built on the belief that strong relationships drive great work. Under his leadership, the firm helps businesses and organizations cut through complexity to build clear, authentic brands grounded in trust and strategy rather than transactions. In past roles, he was the founder of the Boise chapter of AIGA, Carew Co, and creative director for Brandcraft.

Boise Graphic Design Group

Finding Your True North - Personal Branding & Staying Relevant

Boise Graphic Design Group

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