The Value of Product/Market Fit

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Product/market fit may be the absolute most vital concept in any technology company, but there's no perfect rulebook for achieving it. Regardless of how many months, years, pivots or failures your product encounters on its way to a thriving market, one thing is for certain: Your company won't survive until your product gets there.

Wink Jones from Meal Ticket in Boise, a Techstars alum, and Erica Johnson from Modern Health in San Francisco, a YCombinator alum, will each share their companies' unique journeys to product/market fit.