GenAI in Travel Tech

As a leader in the online travel industry, [Booking.com](https://www.booking.com/) assists millions of customers in finding the best place to stay. The challenge of leveraging GenAI to personalize and enhance the customer experience at scale is a significant one. In this event, we'll showcase real-world applications of GenAI in the travel, sharing best practices and insights from experts at [Booking.com](https://www.booking.com/), Navan, and Pinecone.

AGENDA, SPEAKERS AND TALKS
17:30-17:55: Gathering, food, and drinks.
17:55-18:00: Introduction [Amir Tzur, [Booking.com](https://www.booking.com/)]
18:00-18:25: Engineering an AI-based Chat [Tomer Ovadia and Geffen Menchik, [Booking.com](https://www.booking.com/)]
18:30-18:55: AI: What It's Good For and What We Do with It [Asaf Robinovich, [Booking.com](https://www.booking.com/)]
19:00-19:25: Reliably Scaling RAG to Millions of Users [Amnon Catav, Pinecone]
19:30-20:00: Conversational AI - 5 Challenges 5 Lessons [Shushu Inbar, Navan]

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Important Disclaimer: Registration is required. You can register for the event here.
Location: Booking.com office in Tel Aviv, Menachem Begin 146 (Azrieli Town).

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Engineering an AI-based Chat [Tomer Ovadia, [Booking.com](https://www.booking.com/)]
Join us for an insightful session, where we will explore the fundamentals of NLP and LLMs and describe how we developed an effective dialogue management system at Booking.com. We will also share how we expertly orchestrated conversational flows, focused on detecting customer intent, and generated compliant and precise responses that users can act upon, all aimed at creating a seamless AI travel assistant experience for our users.

AI: What It's Good For and What We Do with It [Asaf Robinovich, [Booking.com](https://www.booking.com/)]
In this session, we'll dive into the diverse applications of AI at Booking.com, the challenges we've faced, and the solutions we've implemented to overcome them.

Reliably Scaling RAG to Millions of Users [Roy Miara, Pinecone]
A multi-tenant RAG systems allow bots, Assistants and Co-pilots to scale to large number of users. In this session Pinecone will share lessoned learned in the last two years working with 1000’s of customers. We will focus on Knowledge management at scale, automatic evaluation, explainability and citations.

Conversational AI - 5 Challenges 5 Lessons [Shushu Inbar, Navan]
Join us for an insightful lecture with Shushu, the driving force behind AI applications at Navan and a key member of #navan-labs, the CTO Office dedicated to developing products that save money or generate revenue. In this session, Shushu will delve into the journey of creating AVA, Navan’s remarkable conversational UI.
Shushu will share five significant challenges the team encountered and the invaluable lessons they learned along the way. A chance to gain a deeper understanding of the internals of AI development and learn from the hands-on experiences of those at the forefront of the industry.