**September 26th and October 24th (5:00 - 7:00pmET)**
**+**
**BONUS Homework Drop-In: October 8th (4:00pmET)**

Are you ready to boost your small business social media presence but consider yourself a newbie?

Then it’s time to get SMART! Back by popular demand, our top social media experts, Karlyn Ankrom and Lisa Nicholls, are offering a 2-part hands-on social media bootcamp to teach you how to create and execute a social media strategy that gets you in front of your target audience!

You’ll start off by understanding how to set SMART goals for creating a social media strategy and content calendar. You’ll then begin creating content, including video and Reels, and save time by learning that all-important skill of repurposing content!

Takeaways:

* At least 1 defined SMART social media goal that also aligns with your business goals
* Feel confident in creating, repurposing and batching content for social media
* Build a sustainable content creation system that brings more ease and less stress
* Create a social media strategy outline that incorporates your brand and style.
* Complete a 6 month content calendar outline for social media posts.
* Learn the basics of creating social media content for your business that attracts your ideal customer.

**FEE: $250 inclusive of both sessions + BONUS homework drop-in session.** (Meetup also adds a $10.50 service fee.)

***NOTE ABOUT THE FEE: BoomerWorks will NOT receive compensation for these sessions. All proceeds go directly to the facilitators. We birthed this idea for a fee-based bootcamp after noticing high interest from participants around prior BoomerWorks social media presentations delivered by Karlyn and Lisa. Our desire is to offer an immersive, hands-on experience for those who are ready to invest in growing their social media presence.***

***

**FACILITATORS:**

**Karlyn Ankrom** is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”

Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.

Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.

Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC7 News.

**Lisa Nicholls** is a consummate networker and community builder who intuitively understands how to form genuine connections with people in real life and online. After a career holding customer-focused positions across a variety of industries, in 2010 Lisa founded Tira! Strategies, a consultancy dedicated to helping small business owners navigate the complex and dynamic world of social media. Lisa leverages her deep expertise in relationship building and communications to help her clients form meaningful relationships with customers online, building communities of loyal and devoted customers.

Lisa believes in volunteering and community and makes it a priority in her life. She is a Past President of the National Association of Women Business Owners’ DC Chapter, former board member of the Reston Chamber of Commerce and former Co-Chair of the American Cancer Society’s Relay for Life of Reston.

Shira Lotzar

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Get SMART! Social Media Bootcamp (2 Part Fee-Based Workshop)

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Get SMART! Social Media Bootcamp (2 Part Fee-Based Workshop)

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