Google Analytics 4 & How to Configure it for Success


Details
The focus of the presentation is an introduction to GA4, how it differs from GA-UA and the new features of GA4 and configuration.
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them.
Google has announced that Google Analytics – Universal Analytics (GA-UA, the version that you have been using for the past decade) will no longer process new data from July 1, 2023. If you haven't already configured Google Analytics 4 (GA4) on your website then it needs to be done soon.
Registrations are essential - to register view this page on Techweek NZ:
https://techweek.co.nz/programme/view/google-analytics-4-and-how-to-configure-it-for-success-in-person-214/
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Google Analytics 4 & How to Configure it for Success