Agile in Marketing and Development: What’s the Same, What’s Different?

Agile principles were first applied to product development teams, but are now being adapted for many functions, especially marketing. There is even an Agile Marketing Manifesto (http://agilemarketingmanifesto.org/), derived from the original Agile Manifesto (http://www.agilemanifesto.org/).

In this discussion, jointly hosted by Agile New England and the Boston Agile Marketing Group, our panelists will discuss:

• How have Agile principles and practices for product development been adapted for marketing?

• What are differences between how marketing and development teams use them

• What can development learn from marketing?

• And how can the two groups work together to create greater value for customers and reach them more effectively?

Moderator:

Frank Days, VP, Marketing at Tesora and host of Marketing Agility Podcast (http://www.agilemarketingblog.com/)

Panelist

Staci Dubovik, Agile Coach at Vistaprint

Miljan Bajic, Agile Coach at Unum Group

Andy Kling, Vice President, Group Director, Havas Edge