Agile Marketing Community Update 2022

## Get an update on what each AGILE marketing group has been doing and engage with agile marketers globally

## About this event

Join us for an opportunity to connect with marketers across the Agile Marketing community to learn more about:

• Promoting the Agile Marketing Manifesto and Agile Marketing ways of working

• What individuals and groups of marketers are doing in the field

• Stories on how marketers are using agile marketing

• The latest Agile Marketing research

• Creating connections with fellow Agile Marketers

In 2021, this community hosted "Sprint 2" to update the Agile Marketing Manifesto and build an ecosystem to support the adoption of Agile Marketing by marketers. This event is being held to provide updates and an opportunity for all marketers to learn more about the Agile Marketing space.

The event is 100% virtual, free, and open to all to attend.

The Agile Marketing Thought Leadership Guild (Amit Butail) establishes strategy and cadence for Agile Marketing Leaders in three broad areas of Marketing Excellence to create resonance with marketing leaders through knowledge hub, Application from practitioners to Map out circuits for thought leadership in local/international conferences, and Agile Marketing Competency Journey to create a white paper on the key skills, responsibilities, certifications to look for agile marketers to help increase agile marketing adoption.

The Global Agile Marketing Committee works to provide translations for the agile marketing manifesto and encourage the adoption of agile marketing globally.

The Agile Marketing Framework - Join Stacey Ackerman and Michael Seaton to hear about the emerging industry standard to implement Agile Marketing with the Agile Marketing Navigator framework, a practical framework to get started and evolve successfully.

New Agile Marketing Group - Melissa Reeve & Jim Ewel - Hear about the progress we've made on building a gathering place for Agile Marketing professionals. A place to learn from each other, access resources and a front door to the community.

Agile Marketing Stories - Marielle Roozemond & Kevin Anding - Working in an agile marketing ecosystem almost immediately raises the question for best practices and shared experiences in this field. Our group tried to collect use cases and best practice for agile marketing projects to create a place in the internet where you can easily access experiences from marketeers globally.

Annual State of Agile Marketing Survey Update - Amy Luethmers, Agile Trainer and Coach for AgileSherpas, will report on the 5th Annual Report. Learn more about the stark divide between marketers who successfully adopt Agile and those that struggle with doing so, as well as a growing connection between marketing agility and business agility.
We encourage every participant to get involved, volunteer, learn more, and to connect with each of the groups to help promote and support our initiatives.