Using Agile to Meet Today's Life Sciences Marketing Challenges Panel Discussion

Join our panel of marketers who have used agile marketing or supported marketers in the pharma and life sciences industries: We will explore how agile marketing practices are helping pharma organizations support their marketing teams. Agile can help improve team collaboration and efficiency and can also help life sciences marketers quickly develop new strategies. Our panelist of experts in the pharma and life sciences industries will help us understand how life sciences marketing professionals can benefit from the use of agile marketing.

Questions to cover:

• How do agile processes and their management support cross-functional collaboration?
• How can life sciences teams develop into more high performing teams?
• How can life sciences marketers use agile marketing to guide their team’s ability to react to change?
• Trends in the industry are; personalized medicine, AI, digital marketing, patient engagement and value-based pricing. How is agile marketing helping brands manage these trends?

Host
John Cass - Host Agile Marketing Podcasts

Panel Experts

• Pete Eggleston - Global Product Marketing Director, Radiology IT at GE Healthcare
• Amy Luethmers - Marketing leader turned Agilist with consulting and internal pharma experience
• Christophe Martinot - Consultant, and former Pharma marketing executive
• Jonathan Wasserman - Former marketing and sales executive in pharma and current consultant and professor

Peter Eggleston is Director of Marketing at GE HealthCare where he heads up global product marketing for enterprise imaging solutions. He has held various marketing leadership positions including CMO of SBR Health and SVP at Aptus Health, now Medscape, as well as serving as adjunct faculty at Northeastern University and the Rochester Institute of Technology. Pete has extensively applied agile principles in both product development and marketing and has contributed to many articles and books on Agile such as “Lean Agile Marketing” published in 2017.

Amy Luethmers is a seasoned marketing leader turned full-time Agile coach and consultant, specializing in business transformation and leadership agility. With experience across marketing, sales, and technology in highly regulated industries like pharmaceuticals, she has led Agile marketing transformations in both internal and external roles. She works with organizations of all sizes, from start-ups to highly matrixed corporations to pair her Agile training with her business experience and education to deliver business value through Agile practices.

Christophe Martinot is a dynamic leader and coach with over 20 years of experience in the pharmaceutical industry, specializing in agile transformation, strategic leadership, and agile marketing. As the co-founder of SeedingEnergy, he delivers impactful coaching, training, and consulting services, empowering organizations to drive innovation and navigate complex transformations.

With a proven track record in launching breakthrough products, leading business units, and developing customer-centric strategies, Christophe has successfully guided global pharmaceutical companies in adapting to the fast-paced healthcare environment. His passion lies in fostering a culture of agility and resilience, combining visionary leadership with pragmatic execution to create lasting impact.

Jonathan Wasserman, is a seasoned marketing and business strategist with over 25 years of experience across various industries, including pharmaceuticals, technology, and advertising. Holding both an MBA and an M.Sc., Jonathan’s unique expertise lies in the fusion of agile marketing principles with cutting-edge data-driven strategies, empowering organizations to stay competitive in rapidly evolving markets. Currently, he is a professor of marketing and business at Lasalle College and a consultant at JW Transform Consulting in Agile Marketing, Design Thinking and Digital Transformation sharing his deep knowledge with the next generation of leaders while providing insights to companies looking to optimize their marketing and sales operations.

He is a sought-after speaker and panel moderator, frequently discussing topics such as data optimization, omnichannel strategies, and the future of marketing in regulated industries like pharmaceuticals.