Name: Delivering Agile Marketing Projects — A View from Practice
Start: 2025-09-18T12:00:00-04:00
End: 2025-09-18T13:30:00-04:00

**About the Event:**
How do agile principles transform the way marketing projects are delivered—and succeed? Join us for an engaging session where a leading marketing and project management scholar and ? share research-based insights and real-world practices for building successful, agile marketing campaigns.
Based on inductive analysis from practitioner interviews and a literature survey, this talk introduces a practical framework designed to:

* Define SMART objectives for marketing initiatives
* Resolve internal power dynamics and resource bottlenecks
* Align brand identity with customer profiles and segmented strategies
* Leverage data and technology for efficiency and impact

Whether you’re a marketing professional, marketing strategist, or project manager for marketing teams, this session offers tools and takeaways to help you deliver marketing projects with agility, clarity, and measurable success.

**Dr. Garry Blair**

**Dr. Garry Blair is an experienced practitioner and academic.** He has worked at Manchester Metropolitan University, Keele University and for INPD (a partner of the University of Chester, delivering Executive Education). His main subjects are Technology Management, Project Management and Business Management. He is also a Reviewer for the Journal of Productive Discourse and a member of the Editorial Board for the New Perspective: Journal of Business and Economics and the IRJPMC as well as Editor-in-Chief for The Global Journal of Academic Discourse in Management GB.

He is a: Fellow of the Higher Education Academy; Member of the British Computer Society; Research Fellow of the Institute of Professional Development.

**Professor Tony Conway**

**Prof\. Tony Conway PhD\, MSc Marketing\, BA \(Hons\)\, MCIM\, FHEA\, FCIM\, Marketing Practitioner \| Trainer \| Tutor**
Experienced Reader with a demonstrated history of working in the higher education industry. Skilled in Coaching, Entrepreneurship, Event Management, Editing, and Public Speaking. Strong education professional with a PhD focused in Marketing from Salford University.
In addition to being an experienced marketer, Tony has tutored for the Oxford College of Marketing on the CIM Diploma in Professional Marketing Programme.
**Dr. Ian Grime**
**Dr Ian Grime is a Marketing and Education Consultant specialising in Marketing Strategy and Branding for companies**; with 25 years’ experience in Higher Education lecturing, researching, the management of staff resource, curriculum development and quality assurance in Post 92 Universities. Ian is Lead Supervisor for in>pd and Centre Director for the Institute of Professional Development. Over the last 7 years Ian has helped the EES Group to develop its marketing strategy and is also a Senior Examiner for the Chartered Institute of Marketing.

**Dr. Margaret Hyde**

**Dr. Margaret Hyde BA(Hons), DipCIM, PGCE, MA, MRes, MfA and PhD.**
I started out as a secretary in a marketing department and then became press officer at the Greater Manchester Passenger Transport executive. Then went as a press officer for the North Western Regional Health Service before going to Metrolink a year before the opening to do the PR. Was there for 6 years and went back into NHS at The Royal Oldham Hospital and ultimately Tameside and Glossop Primary Care Trust. Finally left there to do PhD and worked at Manchester Metropolitan University.

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Boston Agile Marketing Group

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Delivering Agile Marketing Projects — A View from Practice

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