Feb 2020: An Introduction to Organic Search

Join us this February as we welcome Alex Le, a Boston native who joined Genuine in October 2020 as an SEO Manager. Alex has worked on many different types of businesses and clients from Kelly's Roast Beef to CVS Pharmacy and Audible.

About the Session: Alex will talk about search engine optimization and ways to improve a website's ability to rank competitively in search engines. From the history of search engine updates, to understanding how people interact with search engine's today, this session will provide a rich understanding of organic growth in today's media marketing landscape.

After the Session: We will also carve out some time at the end for some group conversation. If you're looking to solve a particular challenge and want some advice or have a lesson learned you want to share, we want to hear about it.

We look forward to seeing you in February!