What’s Next for Brand & Fan Experiences: A Chat with PTC, Twitch and the Celtics

(Quick tip, register via the link to the right or go directly to this URL: https://zoom.us/webinar/register/WN_PWZOgwLiSuuk5tWgxJvU1A)

Brands, teams, leagues, agencies, media and other players are finding ways to create compelling stories, engage audiences and move business, games and culture forward.

Join us for a live fireside chat-style virtual event featuring experts and practitioners as we explore how they’ve adapted and what they think is coming next for events, sponsorship and other forms of live brand experience marketing. We'll also leave time at the end for Q&A.

Some of the key ideas we’ll cover:

• How PTC pivoted from an in-person 7,000 attendee tech conference to a tailored virtual experience in 60 days
• The Celtic’s fan engagement strategy in the context of other team and league efforts
• Twitch's move into entertainment such as festivals as well as it's ongoing growth in esports

Speakers:

Tom Maher, Strategy & Growth @ Pinnacle (Moderator)

Devin Cleary
Vice President, Experiential Marketing @ PTC

Chris Baker
Senior Director, Partnership Sales @ Boston Celtics

Katrina Palanca
Director of Sponsorship Strategy @ Twitch

(Quick tip, register via the link to the right or go directly to this URL: https://zoom.us/webinar/register/WN_PWZOgwLiSuuk5tWgxJvU1A)