The Importance of Product Positioning

“Positioning” is not a fancy checklist item for the Marketing team. It’s actually the cornerstone of a company’s success.

Join us on Thursday, January 23 at 12:00 PM ET to learn why positioning is so critical to strategy, product execution and team culture. We’ll cover a couple modern examples and then walk through a playbook that you and your team can use to achieve clarity around your market position.

Speaker Bio

John Zilch has over twenty years in technology, team leadership and product management. In this time, John has led large product teams for small and large organizations and led the formation and execution of product strategy. As the Founder and Principal at Breakthrough Ventures, John helps teams succeed through sound product management fundamentals and better focus on strategy. John is also a Professor at Bentley University in the Computer Information Systems Department and published “The Quality Lever” in 2023.

PLEASE NOTE: In order to join the event, you will need to sign in with a registered Zoom account. This can be a simple free account, but note that if you try to join as a guest, you will receive an error. See more detailed instructions here.