• 6:30: Networking & Pizza
• 7:00: Presentations
Presentation 1: You want it in WHAT Language?!
Wendy Pease -
Have you been asked to translate your website(s) yet? If not, the question is coming soon. The US has 4.3% of the world’s population and yet, less than 5% of US companies export. Plus, nearly half the population in the top 5 US cities don’t speak English at home. Being able to research and buy online has blasted open multilingual lead generation and customer acquisition opportunities leading many companies to become “accidental exporters”. If your (or your client’s) website isn’t translated and you aren’t doing multilingual marketing, you are losing out. In this session, learn how to develop a multilingual communications strategy, leverage WordPress with translation technologies, and figure out the right process to get the quality you need.
Wendy Pease is President of Rapport International, a translation and interpretation company that specializes in providing multilingual marketing services in over 200 languages. When you need a specialist to guide you and your clients on best practices in website translation, you can depend on our experience and 100% guarantee on quality. Clients get culturally adapted translations for customer acquisition, lead generation and client engagement. We offer a free consultation on how to develop a Multilingual Lead Gen Plan (MLGP).
Presentation 2: Growing WordPress by Reducing Complexity & Fragmentation
Gabriel Mays -
We’ll discuss 1) the nature of WordPress growth, 2) how reducing complexity & fragmentation are keys to accelerating growth and 3) walk through examples of this with Gutenberg.
What’s in it for you?
Develop a better understanding of WordPress growth and the direction WordPress is going so you can:
- Users: Make better decisions for your own website.
- Freelancers & Agencies: Make better decisions for client projects.
- Plugin & Theme Developers: Make better decisions for your business.
Gabriel A. Mays is Head of WordPress at GoDaddy and has been using WordPress for over 10 years.
Previously, he was a Captain in the Marine Corps. A combat veteran, he spent two years between Iraq and Afghanistan operating on small, embedded teams. Gabe left the Marine Corps to found two WordPress-based startups before joining GoDaddy.
Gabe is an avid real estate investor and is married to Corrie, his wife of 11 years, who flew F/A-18 Hornets in the Marine Corps and served as #8 on the Blue Angels. She now owns the Plum Porch gift shop on Cape Cod where they live and raise their son, Maverick.
Bostonwp is Sponsored by:
A2 Hosting - https://www.a2hosting.com/
Hult International Business School - https://www.hult.edu/en/locations/boston/