Bostonwp Meetup

Boston WordPress
Boston WordPress
Public group
Location image of event venue



• 6:30: Networking & Pizza

• 7:00: Presentations

Presentation 1: Client Conversations That Create Successful Projects

Nancy O'Keefe -

Have you ever had a sales conversation, needs discover session or a project management meeting go off the rails? The quality of your conversations is the most important factor in building the working relationships you need to be successful. In this talk, learn the 3 types of conversations and the brain science behind building conversations that get the results you want. Discover how even the words you use can create a negative result and how you can make a simple change that can turn your conversations, relationships and projects around.


Nancy OKeefe is a Workplace Strategist, Leadership Coach, Speaker and Author of the book Unlimited Talent: What Every CEO Needs To Know To Win The Workforce War. She helps CEO's and Business Owners create profitable and productive workplaces where the best talent wants to work. Nancy can be found at

Presentation 2: Implementing and Understanding Google Analytics for WordPress

Ed Perry -

In this talk, we will take a look at a quick overview of the Google Marketing platform and then look specifically at the Google Analytics tool and how it can be used to help understand how users interact with your WordPress sites. We're do a quick into to implementing Google Analytics using Google Tag Manager. After we have reviewed the setup steps, we'll take a look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design.


President, The Beacon Agency

Houston, Texas

Ed is the President and Founder of the Beacon Agency, a marketing agency based in Houston that provides marketing, advertising, and technology products and services to small businesses across the country. Beacon specializes in helping local small businesses and e-commerce stores attract and convert more leads. We're focused on relationship building with our clients and providing a data-first approach to decision making and our recommendations.

Outside of Beacon, Ed provides business and nonprofit consulting in the areas of business process, sales, marketing, and technology. He is an active outdoorsman and can often be found fishing, kayaking, and camping. He is a digital nomad, and travels around the US by RV in search of beautiful sights, speaking engagements, WordCamps, and outdoor adventures. Ed is a philanthropist and serves on the board of several nonprofits and associations. He is a proud and active alumnus of the University of Miami and the Sigma Chi Fraternity.