Emotional personas: writing for the human animal

Delighted to have you join us for a lunch and learn! We're partnering with Write the Docs Florida for this event.

"We know users aren't purely calm, logical beings. They get mad, bored, distracted, anxious, and so on. What does that mean when it comes to writing? It means cultivating empathy and understanding with the thousands of users you'll never see or hear from. A huge task!
That's where emotional personas come in. From Anxious Armadillo to Furious Ferret, each of these five animal-themed personas explores what people go through and how to guide them to a better mental space for processing your material."

Speaker: Ryan Macklin is an engineer-turned-game designer-turned-tech writer with a focus on empathetic communication. He works at Google in Ann Arbor, with his giant kitty coworker during the pandemic.

We will be using Zoom for this social. Please RSVP for the event to receive your registration link.