Design Evenings LDN: How GoustoTech Transforms Dining Through Discovery

## Discovery isn’t just a phase, it’s a product advantage. In this session, Stratis Valachis walks through the tools and habits that power Gousto’s design process, showing how small changes to customer research can lead to huge shifts in both user experience and business performance. Drawing from hands-on case studies and practical frameworks, Stratis will share how his team uncovered critical customer needs, prototyped fast, and helped triple commercial uplift through better design decisions.

Stratis Valachis, Senior Manager, Product Design & Research

• Stratis Valachis heads up Product Design & User Research at Gousto, a leading recipe box company on a mission to become the most loved way to eat dinner. Throughout his career, he’s elevated the impact of design and research across global brands like Vogue, GQ, and Aviva, as well as early-stage startups. He’s also taught individuals and cross-functional teams through UX bootcamps, including at Google and Deloitte, helping them sharpen their ability to apply user-centred thinking and grow their careers.

## Event Overview

What if your next big product breakthrough could be discovered in days, not months? In this Spotlight session, Stratis Valachis shares how Gousto has redefined its customer discovery practice to deliver better meals, faster experiences, and measurable business results.

• 01 Discovery as a Product Superpower
  Learn how Gousto’s design and research teams identify the right problems to solve, align quickly, and ship better experiences, without long discovery cycles.
• 02 Mixed Methods, Real Impact
  See how combining qualitative insight with behavioural data helped Gousto surface critical user needs and unlock major commercial wins.
• 03 From Insight to Action at Speed
  Explore how radically simple prototyping, smart CX metrics, and team rituals can speed up product discovery, making it scalable, repeatable, and impactful across teams.