Google Analytics Workshop

Looking to better collect and analyze data to make your marketing strategy decisions? Google Analytics is the best place to start. Once installed correctly, GA has the ability to collect a vast amount of information - from something as broad as monthly website traffic to the amount of revenue brought in from a specific social media post or e-mail blast.

This one-day bootcamp will teach you how to navigate the Google Analytics platform to access and analyze data that is meaningful to your unique marketing decisions.

What You'll Learn

• Integrate Google Analytics with your website

• Determine KPIs that are most relevant to you

• Tracking implementation and measurement configuration

• Create a custom dashboard, unique URLs and specific audiences

• How to analyze your data and generate findings to make better decisions

• Create custom reports

What You'll Get

• Understanding of how to set up and monitor Google Analytics for a website

• Solid understanding of functionality and features, as well as additional resources & readings

• Hands-on, interactive learning experience with an industry expert

• Catered lunch

What To Bring

• Please bring a laptop and charger

RSVP Here (https://brainstation.io/workshop/google-analytics/vancouver).