Rock the New Year - A Brand Strategy Workshop for Small Businesses (Free)

A brand strategy workshop for small businesses, entrepreneurs, solopreneurs, and leaders who want a shift and want to start the year with bold direction and real momentum.

***

## Details

You have to sign up here to get a link.

Enjoy marketing? Brand talks?
This is a free, live brand strategy workshop focused on how people experience your business, from first impression to long-term loyalty.
Think of this as a taster workshop. It offers a practical look at how the consumer journey shapes your messaging, your marketing choices, and how people decide to stay with you.

***

## Join this free workshop to explore:

• How people move through your brand from discovery to decision
• Whether you are using the right channels at the right time
• Why some messages work early but lose impact later
• How businesses turn purchasers into advocates
• Where momentum is often lost and how to keep people engaged

We will walk through the consumer journey from awareness to advocacy using real examples and plain language.

***

### Designed for how work actually happens

You might be just getting started, or you might have been doing this long enough to have seen some things.
You could be pressed for time and deadlines, juggling everything at once.
You could be a solopreneur building slowly, fitting this in on the side.
You do not need a perfect brand, a polished message, or a big plan in place.
Just come as you are and explore how the consumer journey can help you think differently about how your business shows up and grows.

***

## Taster note

This session is designed as a taster workshop. It introduces how brand strategy and consumer journeys are explored more deeply over time, with space to ask questions and get real answers.

***

## Who’s leading the workshop

The workshop is led by Nicola Mattis, a brand strategist with 15+ years of experience working with brand marketing teams.
She has led brand and marketing work at Travelocity, Udacity, FedEx, and the Durham Bulls Baseball Club, executing everything from $400 grassroots campaigns to multi-million-dollar initiatives.
She brings that same thinking to small businesses and genuinely loves marketing. Also, she has a habit of waking up in the middle of the night with new ideas, which probably means she needs a vacation or a new hobby. Possibly both.

***

## Practical notes

• A quiet space is recommended
• Bring a notebook or notes app
• Participation is optional

This is a 60-minute live workshop and will start on time. Please arrive a few minutes early.

***

## Important

You have to sign up here to get a link.
If you have any questions, please email **info@brandengineerstudios.com**.